Design of full brand identity including logomark and toolkit for Hyperseam, Mitre’s new bonded and stitched-seam ball technology. A brand guideline document was created to ensure Mitre Delta Hyperseam assets would be utilised consistently globally. These included posters, print, digital, in-store and brand film graphics. The design, name and logo appeared globally across TV in The English Football League, the S League in Singapore and across the USA, as well as online.
CD: Peter Calvert