The Macallan, the renown highland single malt scotch whisky brand, partnered with the world’s finest photographers to create a set of limited edition bottle labels in their Masters of Photography series. A logomark was created based on the combination of a camera aperture and the view of a whisky glass from above. The first in the series partnered The Macallan Fine Oak with Rankin. This collection marked the full stop after polaroid as we head into the digital age. Every presentation box in the collection contained an original Rankin Polaroid photograph. This is paired with a bottle of The Macallan Fine Oak 30 years old bearing a unique matching label, making each a truly individual work of art. Bespoke packaging and a small booklet on the project complimented the unique labelling. Two further collaborations with Albert Watson and Annie Leibovitz followed, each with bespoke packaging and booklets.