Branding and positioning for Project Genie — an organization whose aim is to teach climate change in schools. It is an education and empowerment programme, engaging children to ‘take control’ to achieve rapid, meaningful and sustained reductions in greenhouse gas emissions.
The project required a total redesign of its core elements including a storybook, logo and poster. To help children understand and engage with the programme, a set of genie character illustrations were created. The result is an informative but playful aesthetic which encourages the children to act on change in their own domestic environment.