Brand guardian of Aussie’s total UK advertising output during 2015-2016. Regularly refreshed typography and layout design was underpinned by close-up photography and a vibrant, bold headline style, combined with a playful tone-of-voice. Responsibilities include overseeing full integration through digital, social, in-store, print and packaging. Design ownership of a comprehensive brand guideline and brand book helped strengthen consistency through each campaign.
ECD: Scott Bradley Hand-lettering: Alison Carmichael