Art direction and styling for an ad campaign for Invesco Perpetual, the investment company based in Henley-on-Thames. It ran for more than 18 months and was seen in consumer and trade press, billboard and cross track posters as well as a full-scale media wall at London Bridge tube station.
The brief required tightly art-directed layouts that would convey brand recognition across all advertising media. The use of a clean grid with the use of easily distinguishable geometric shapes helped create this required visual consistency. The final solution created a simple and flexible system to facilitate the rapid change of content that is necessary with any financial client. A set of guidelines and grid templates were created to enable this consistency of look to run through the whole campaign. The campaign saw Invesco Perpetual awarded for being the most recognisable brand in the investment sector in the year that it ran.
Invesco global is the international arm of Invesco Perpetual. A set of four press ads were commissioned for circulation in the Channel Islands. Typographic illustrations were created to support the headlines. A unique palette of type was sourced from the archives at 23 Press in order to lift the visuals from the ubiquity of digital faces.