Typography and design for Gymbox poster executions. The campaign plays on the fact that Gymbox is an unconventional fitness chain in London, with classes that are all its own. The agency has created a series of posters that talk in “Gymbox language”, with a tagline that states, Some things only make sense at Gymbox. The campaign ran across gym sites, social media and OOH in London.
Art directors: Will Marsden and Jordan Down @BMB