Design and typography for a 48 sheet poster for Global Action Plan. To prevent the return of pre-lockdown air pollution levels, a real-time ‘Breathable Billboard’ used flowering lungs to visualise air quality. The lungs reacted to local ‘Daily Air Quality Index’ data - blooming when pollution levels were low and withering when they were high. Encouraging the continuation of positive behavioural changes, as a result of the pandemic.
Art direction: Ads Dechaud and Phil Le Brun