Shaped by real world insights, Saatchi and Saatchi elevated the merged EE and BT to launch New EE, a true example of brand-led business transformation, to help the UK’s biggest consumer brand play a greater role in peoples’ lives. They designed a new brand model entirely based on need, launching EE Home, EE Game, EE Work and EE Learn, and implemented innovative media approaches, products, propositions, planning processes and structures for the marketing and product teams, while 650 stores were refreshed overnight with a new technology platform to serve customers.
During a year-long placement of design support for this momentus campaign, a whole suite of assets were created throughout the year in out-of-home, digital, print and social by a dedicated team of art directors and designers.
Agency: Saatchi and Saatchi