Lowe created a press campaign to support the Stella Artois Live Film summer promotion. Three different executions - Town, Park and Beach - communicate the message “Classic film coming soon to a town near you” by showing typical English scenes invaded by film references. The typography needed to be unobtrusive, acting as a footnote to the full bleed images. Small strips of copy set in Gill Sans white out of black were stacked and indented, referencing sprocket holes on strips of film.