Art direction, typography and photographic visual identity work on Mcdonalds Great Tastes of America campaign. The origins of the typographic styling were inherited and evolved from the previous year’s executions, with the addition of a couple of completely new stylings. Work included typography and art direction on all elements of the design, creation of overarching visual identity, overseeing photoshoot and art direction of CGI typography. In addition, I worked as design lead on all client presentation and art direction of all ATL assets through digital and print.
Design credit: James Andrews Photography: Miles New CGI: The Operators